CHILD'S PLAY
Maggie & Rose Private Members' Club for Kids and Parents
On
a quiet, leafy street in Kensington, a fleet of prams is parked like sports
cars outside of a Monte Carlo casino. Inside, bedlam is taking place. This is
kids' time, and the jungle of cantankerous play is a sight to behold.
Founded by Maggie Bolger and
Rose Astor (both mothers themselves) Maggie and Rose is
a connoisseur's crèche offering its lucky ankle-nibbling members the kind
of toys, books and resources that adults
would drool over.
Fancy dress boxes overflow with costumes fit for Broadway;
alarm bells alert the little ‘cheflets' that their cupcakes are ready to take
out of the oven, and canvases are sprayed with acrylic paint that grown art
students would fight to get their hands on.
Meanwhile, eagle-eyed parents sit
overlooking the chaos whilst sipping on a frothy ‘babychino' and/or nibbling an
iced cupcake from the mini in-house cafe.
This
is playtime at its most sophisticated. And it works. The experience is aimed at
giving mums and their kids a chance to play and socialise together. One area is
dedicated to a Pilates session for mums, while next door a film is being
directed and performed by a group of eager under-fours and a gaggle of toddlers
line up for the 'tutus and tuxes' ballet class.
You can book your child - and yourself - in on a term-by-term basis. And
considering the fantastic resources and the central location, membership comes
at a modest price. It's as educational and fun for the child as it is
recreational for the parent. Private parties can be organised. The goodie bags
rival those from a Versace fashion show, and the crowd is equally as
international and classy - just a few feet smaller.
This is a members' club (fees available by application)
for the short and mighty and it's bound to have 20-year waiting list pretty
soon, so get in there quick.
— Cabell Hopkins
Maggie & Rose
58, Pembroke Road, Kensington
London W8 6NX
020-7371- 2200
www.maggieandrose.com