|
Written by Countess du Ruel
|
|
Friday, 10 October 2008 00:00 |
|
The Prince of Wales is urging the financial institutions to preserve the world's rainforests, praises Countess du Ruel. This sounds like an excellent idea to me. He hopes to convince the financial community that a healthy profit can be made from environmental assets. Bravo, for a clever,' Win, Win' concept.

Prince Charles's advisers are concerned that there are not enough incentives to invest in protecting the rain forests. He is urging bankers to come up with new ideas to bring market forces to bear on this dilemma. City grandees including Lord Levene, chairman of Lloyd's of London, Chris Gibson-Smith of the London Stock Exchange, and Robert Swannell of Citi Europe will be at a Mansion House dinner to generate billions for conservation.
The Prince feels the City is the best way to cope with these problems by investing tens of billions into forests. Tropical forests are essential to regulating the world's climates. These forests soak up carbon and provide oxygen and rainfall which makes survival of the surrounding agriculture possible. Stanley Fink, formerly of the Man Group, said tropical forest ran into trillions of pounds, each hectare of forest worth about £8,500, as opposed to $400/hectare for agriculture.
The Prince will enlist the likes of Goldman Sachs, UBS, Jupiter Asset Management, and RBS into his wheeze....also, Shell, Rio Tinto, BSkyB, and McDonalds.
It sounds like he's onto a winning idea here.

|